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Upstream and downstream market analysis and supply and demand trends of latex paint industry
Nov 21st,2024
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Latex paint, also known as synthetic resin emulsion paint, is a water-based paint. It is made of synthetic resin emulsion as the base material, and then added with pigments, fillers and various additives. Latex paint not only has the advantages of easy brushing, quick drying, water resistance and good scrub resistance, but also can form a protective film on the wall to prevent the wall from getting moldy due to moisture.
Latex paint is mainly divided into two types: interior wall latex paint and exterior wall latex paint. According to the different production raw materials, it can also be divided into pure acrylic latex paint, ethylene propylene latex paint, polyvinyl acetate latex paint and other types. Latex paint is widely used in housing construction and environmentally friendly coatings because of its rapid film formation, shortened construction period, saved construction costs, excellent air permeability, environmental protection and no odor, and washability.
Upstream and downstream market analysis of latex paint industry
The upstream of the latex paint industry mainly includes raw material suppliers, such as manufacturers of synthetic resin emulsions, pigments, fillers and various additives. The quality and performance of these raw materials directly affect the final quality and use effect of latex paint products. Therefore, the technical strength and production capacity of upstream suppliers have an important impact on the development of the latex paint industry.
The midstream is the production and manufacturing link of latex paint, including various types of latex paint manufacturers. These companies use upstream raw materials to produce latex paint products with various performances and uses through specific production processes and technologies.
The downstream of the latex paint industry is mainly in the application fields of construction and decoration. Latex paint products are widely used in the decoration and protection of the interior and exterior walls of various buildings.
According to the "2024-2029 China Latex Paint Industry Development Prospects and In-depth Research and Analysis Report" released by China Research Institute of Puhua Industry:
At present, new consumer groups are rising. They advocate individuality and pursue style, pay more attention to quality and personalized pursuit, and prefer innovative brands and products.The "White Paper on Quality and Service of Home Decoration Hidden Engineering" shows that more than 80% of the consumers interviewed will pay attention to other products of the same brand because of a product. The size of the brand and whether it is listed will also be one of the factors affecting their purchase.
The improvement of people's demand for interior decoration quality and personalization has also promoted the development of the latex paint market. With the enhancement of people's environmental awareness and attention to the indoor air environment, latex paint, as an environmentally friendly and healthy paint choice, has continued to grow in market demand.
Supply and demand trends in the latex paint industry
1. Demand trends
Market demand continues to grow: With the rapid economic growth and the continuous improvement of people's living standards, people's requirements for the beauty and quality of the living environment are also gradually increasing, which provides a broad market space for the development of the latex paint industry. According to a report released by the China Research Institute of Industry, it is expected that by 2025, the total output of the paint industry is expected to grow to about 30 million tons, of which environmentally friendly paint varieties will account for 70% of the total output of paint. As a kind of environmentally friendly paint, the market demand for latex paint will further increase.
Changes in consumer preferences: Consumers are increasingly inclined to choose environmentally friendly, healthy and high-quality latex paint products. This change has prompted paint brands to increase their R&D investment and develop highly environmentally friendly and high-performance paint products with zero VOC and zero formaldehyde. Therefore, the latex paint industry is actively developing new products that are more environmentally friendly and low-pollution to meet market demand.
Application field expansion: In addition to the traditional fields of construction and decoration, latex paint products are gradually used in other fields such as furniture and wood products. The application of these new fields will further expand the market demand for latex paint.
2. Supply trend
Capacity improvement: With the continuous advancement of technology and the intensification of market competition, latex paint manufacturers continue to improve their production capacity and technical level to meet market demand. Some well-known domestic brands such as Nippon and Dulux have occupied a large market share with their strong brand influence and market channel advantages.
More green and environmentally friendly products: In order to respond to national environmental protection policies and meet consumer needs, latex paint manufacturers are actively developing green and environmentally friendly products. These products not only have excellent performance, but also meet environmental protection standards and can reduce pollution to the environment.
Changes in the competitive landscape: With the continuous changes in market demand and the rise of emerging brands, the competitive landscape of the latex paint industry is also changing. Some traditional brands are facing the pressure of declining market share, while emerging brands have successfully attracted the attention of young consumers through innovative marketing models and precise positioning.
In the fierce market competition, whether enterprises and investors can make timely and effective market decisions is the key to success. The report accurately grasps the industry's unmet market demands and trends, effectively avoids industry investment risks, more efficiently consolidates or expands corresponding strategic target markets, and firmly grasps the initiative in industry competition.
